study of how and whether the billboards distract drivers
The Federal Highway Administration is conducting a study, to be completed this summer, of how and whether the billboards distract drivers. The study uses eye-trackers inside cars that will monitor whether drivers for apple a1008 battery, who are study volunteers, look at the billboards and for how long. The FHA is also looking into cities around the world to see how they are regulating the bilboards.
The lighted image on a digital billboard can change every six to eight seconds. Critics say the changing messages are as distracting as cell phones or other threats to driver concentration of apple a1185 battery . But there’s considerable debate on the issue. One key study by the Virginia Tech Transportation Institute found that driver behavior was virtually the same with digital billboards as with traditional billboards.
Others argue that the billboard industry paid for the study, and one VTTI researcher on the project has argued that the potential for the billboards to distract drivers warrants further investigation.
Michigan lawmakers held hearings last week on legislation that would impose a two-year moratorium on the construction of new billboards. If it passes, it would be the nation’s first apple a1175 battery . But Minnesota plans similar hearings for later this month.
Only about 2,000 of the country’s 450,000 billboards are digital now. But they are being built and converted daily. The billboard industry expects there will be tens of thousands of them within the coming years for apple a1148 battery . That said, it’s time for states to take a hard look at whether the billboards are dangerously distracting and whether they warrant tighter regulation.
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